W88 Aston Villa Shirt Sponsorship 2019-20

W88 Aston Villa Shirt Sponsorship 2019-20

A Record Commercial Deal for the Villa Park Club

Aston Villa became W88's second Premier League shirt sponsorship partner in 2019, following the brand's early exit from its deal with Wolverhampton Wanderers. The agreement was described as a record-breaking commercial partnership for Villa at the time, surpassing the value of the club's previous deals.

The Deal

W88 signed with Aston Villa ahead of the 2019-20 Premier League season. The fee was not disclosed publicly but was confirmed to exceed the £8 million per year Villa had received from Genting Casino between 2011 and 2013. Simultaneously, Villa agreed to have W88's sister brand BR88 feature as their sleeve sponsor — a dual arrangement that suggested both deals stemmed from the same commercial relationship.

The BR88 Connection

The concurrent BR88 sleeve deal raised eyebrows in the industry. Both W88 and BR88 shared the same website template, much of the same generic text, and the same operator at the time. Many observers concluded that both Villa sponsorship arrangements were funded from the same pot, effectively making W88/BR88 the dominant commercial partner across both shirt front and sleeves.

Villa's Return to the Premier League

The 2019-20 season marked Aston Villa's return to the top flight after three years in the Championship. The W88 deal provided crucial revenue as Villa sought to establish themselves back among England's elite clubs. The partnership helped fund squad building during a challenging first season.