W88 Burnley FC Shirt Sponsor 2023-24

W88 Burnley FC Shirt Sponsor 2023-24

W88's Fifth Premier League Front-of-Shirt Partnership

In June 2023, Burnley Football Club confirmed W88 as its official shirt sponsor for the 2023-24 Premier League season — marking W88's fifth top-flight English football shirt deal. The partnership came as Burnley returned to the Premier League under manager Vincent Kompany, having won the Championship title the previous season.

The Deal

The W88 logo featured on the front of Burnley's shirts throughout the 2023-24 season, covering both the men's and women's teams. W88 branding was also visible across Turf Moor on matchdays and on Burnley's social media channels. Burnley Director Stuart Hunt described the partnership as playing a "significant role" in helping the club compete in the Premier League. The deal replaced Burnley's previous sponsor, UK spread-betting firm Spreadex.

W88's Perspective

W88 Business Development Manager Hilly Ehrlich expressed enthusiasm about partnering with a club returning to England's top division, particularly with the high-profile Vincent Kompany at the helm. The W88 website featured Burnley players on its homepage and a countdown to Burnley's opening fixture of the new season against Manchester City.

Industry Context

The deal was announced against the backdrop of the Premier League's forthcoming voluntary ban on front-of-shirt gambling sponsors, set to begin at the end of the 2025-26 season. Clubs were granted permission to secure deals in the interim, provided they did not extend beyond 2026. The deal highlighted the continuing commercial appeal of gambling brands for newly promoted clubs seeking significant revenue to fund their top-flight ambitions.