W88 Wolverhampton Wanderers Shirt Sponsor

W88 Wolverhampton Wanderers Shirt Sponsor

W88's Debut Premier League Deal in 2018

Wolverhampton Wanderers became the first Premier League club to wear the W88 logo on their shirts, marking the start of the Asian betting brand's sustained presence in English top-flight football. The deal was announced in June 2018 ahead of Wolves' return to the Premier League after a six-year absence.

The Deal

W88 agreed a two-year sponsorship deal with Wolves in the summer of 2018. The deal was the most expensive shirt sponsorship in Wolves' history at that time. An unusual aspect of the agreement was that W88 adapted its logo colouring specifically to suit the Wolves kit — changing from light blue to black and grey to complement the club's iconic gold home shirt. Wolves Managing Director Laurie Dalrymple publicly thanked W88 for this flexibility.

Early Termination

Despite the initial two-year agreement, both parties agreed to part ways after just one season, allowing Wolves to sign a more lucrative deal with ManBetX. The mutual early exit demonstrated a pragmatic commercial relationship rather than any conflict between the parties.

W88 Logo Origin

The Wolves deal is notable in W88's brand history as it directly influenced the creation of the W88 logo as we know it today. The logo design was adapted during this partnership to fit with Wolves' official colours — giving the brand's visual identity a direct connection to English football.

Legacy

The Wolves deal opened the door to W88's ongoing Premier League sponsorship strategy. In the years following, the brand secured deals with Aston Villa, Crystal Palace, Fulham, Burnley, and Sunderland — establishing itself as one of the most prolific football shirt sponsors in the league's history.