W88 Crystal Palace Shirt Sponsor 2020-2022

W88 Crystal Palace Shirt Sponsor 2020-2022

Two Seasons of Partnership at Selhurst Park

Crystal Palace became W88's third Premier League shirt partner, with the South London club wearing the W88 logo for the 2020-21 and 2021-22 seasons. The deal, worth an estimated £6.5 million per season, was notable for Palace's simultaneous commitment to GambleAware, making them the first Premier League club to agree to an awareness partnership with the charity.

The Deal

W88 signed a deal with Crystal Palace covering the 2020-21 and 2021-22 Premier League seasons. The partnership was thought to be worth around £6.5 million annually. Mindful of the sensitivity around gambling sponsorships, Palace were quick to announce a simultaneous partnership with GambleAware — the first Premier League club to do so — ensuring that materials highlighting the dangers of gambling would be displayed within Selhurst Park.

Deal End

Crystal Palace chose not to extend its arrangement with W88 when the contract reached its natural conclusion in 2022, partly amid growing speculation about an imminent ban on betting sponsors in the league. The club subsequently announced a deal with Cinch within days of the season ending.

W88's Continuity

Following the Palace exit, W88 continued its Premier League presence by signing with Fulham for 2022-23, maintaining the brand's consecutive top-flight exposure that had begun with Wolves in 2018.